How an Investment Advisor Rebuilt His Entire Firm on Agents
Tim Merrill built five agent-powered interfaces across STAR Capital — advisory, operations, and his own investment process. Now he doesn’t do anything without an agent set up for it.

The Challenge
Tim Merrill runs money and runs a firm at the same time. As President and co-founder of STAR Capital, he manages the portfolios, executes the trading, and supports a network of advisors who sit in front of clients every day.
Two pressures compounded each other. His advisors were losing hours to work that created no value for a client: writing up the CRM after every meeting, account-opening paperwork across every custodian they touch, the annual risk review each client has to complete for regulatory reasons, and the follow-up stacking up behind all of it. They hate the paperwork and they hate the follow-up — and none of it is why a client hired them.
Meanwhile Tim’s own day was consumed by monitoring. His investment process requires that he know, every morning, which client accounts are carrying cash that needs to be deployed into the allocation model. That is a daily sweep across every account, and it left no room for the one thing only he can do: grow the firm.
The Solution
Cirrius set Tim up with an executive agent built on Claude — not a chatbot, but a persistent teammate with memory, tools, and the ability to actually execute. Then Tim did something most customers don’t: he built with it. He now runs five purpose-built interfaces on top of the agent. The ones carrying the most weight:
- Star Command — the advisor cockpit. One place that pulls together the CRM, market intelligence, and ongoing client email. Account paperwork fills itself: every custodian’s forms live in the system, so an advisor opens the CRM contact and the paperwork populates. Annual risk reviews run end to end — the advisor sends the review from the CRM, the client completes it, and it lands back as a logged activity, so the regulatory work is evidenced without anyone chasing it.
- Echo — the meeting agent. Echo records the client presentation, portfolio review, or prospect meeting and writes it up. By the time the advisor reaches their car, the summary and the follow-up are already done and the CRM is already updated.
- Star Navigator — Tim’s own instrument panel. Every portfolio and every step of his investment process in one place, refreshed daily against his own methodology: market conditions, macro cycle, trends, averages.
- Operations monitoring. Tim is notified each morning which accounts are holding cash to deploy, scored against his allocation model — the daily sweep he used to do by hand.
- The morning market brief. The agent produces the commentary Tim sends his advisors every day. It is deliberately short. His advisors don’t have time to follow the market and aren’t looking for trade recommendations — they need to sit in front of a client and know what’s going on. The brief gives them that, and flags what’s worth a closer look.
The Result
The agent reports each morning which accounts hold cash to deploy, scored against his allocation model
Star Command consolidates the CRM, market intelligence and client email in one place
Tim’s own summary: he doesn’t do anything anymore without an agent set up for it — portfolio management, trading operations, compliance, commentary, advisor communication.
Tim puts his own savings at more than an hour a day, and at least 30 minutes a day for every advisor who no longer has to go hunting for information. That time compounds into capacity. With the monitoring and the busy work handled, Tim is back to the work that grows the firm — including a September trip to Denver to develop two significant new opportunities. He has time to go because the agent has the desk.
My business is growing and working now in a way it just wasn’t before I started using agents. I don’t do anything anymore without an agent set up for it — managing a portfolio, trading operations, compliance, my commentary, communication with advisors. All of it. That frees me up to go grow the business. A lot of people use these tools like it’s a search engine and never get past that. Chad took the time to show me how to actually build one, and that’s the difference.
— Tim Merrill, President, STAR Capital
The Pattern
STAR Capital is the Cirrius Executive Agent offering working exactly as intended. Tim didn’t buy an automation and wait for a vendor to maintain it. He learned the harness, and now he extends it himself — which is why the agent reaches every corner of his firm instead of one narrow workflow. You borrow the expertise. You build the asset.
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