Elevation started with a common problem: high energy bills. The founders, Jerry Coleman and Brian Bair, invested in real estate through two fast-growing businesses, OfferPad and Invitation Homes. In each of the homes they owned, they faced high energy bills — most often the second-highest home expense after the mortgage, even when homes were vacant.
Brian and Jerry set out to learn what was driving up the costs and excessive energy usage, and how they could make their homes more energy-efficient. Elevation was born to provide smarter energy solutions to homes at scale. The business began with rooftop solar but quickly expanded to include energy efficiency when they discovered that in order to create an energy-efficient home, they need to not only produce new, renewable energy but also reduce the amount of energy consumed.
In 2020, Elevation acquired Curb Energy to add smart energy monitoring technology to its Whole Home solution. The unique combination of solar, energy efficiency, and energy monitoring technology now provides homeowners with the most complete solution for smarter home energy.